So when he came to me for a logo, I knew this was going to be fun. The new name for his business: Holy Cow Media illustrates the exclamation people say when they see something really cool: Holy Cow! Jaimie’s idea was to have a comic-style logo. Like the Batman WHAM’s and Superman BOOM’s of our childhoods. And it had to be applicable.
I went with this idea of playfulness and added some grown-up street cred in the mix. Our hometown Amsterdam has its way with a distinct style of street art and I wanted the logo to touch on that as well. It’s still fun, it’s still playful but we’re old enough to stay up late now.