Learnely is an on- and offline learning platform aimed at young, professional women*. By offering online video courses and live events in public spaces, Learnely provides a safe space where one can learn about subjects of their interest by top of mind professionals.
After doing strategically grounded research. I’ve designed Learnely’s branding and overall look and feel, and worked on its visual and narrative tone of voice. This resulted in a versatile ‘template’ that was then further explored by Learnely’s videographers and webdesigners.
Brand Guide
-
![]()
Social
Sharing snippets of courses and motivational (but not cringy) quotes. Learnely has a fun and positive online presence. An open invitation to join the club without having to invest in a course just yet.
-
![]()
physical
I’ve extended Learnely’s branding to the offline world by having their businesscards die-cut in the same shape as is used online. The businesscard is trés chique with their rosé gold logo embossed on the front of the card.
-
![]()
Website
The design of the Learnely website. Please note I’ve only designed the aesthetic mockup of the website. I’m not a front- nor backend webdesigner.
* Learnely is aimed at people who identify themselves as women or non-binary, but won’t ever count out other people from its digital platform or events.
Please don’t multiply, copy or use my illustrations without my consent. Thank you!